¡Hola! Hello!

I'm a music executive and a drummer from San José, Costa Rica. In January 2013, I moved to Boston, MA to attend Berklee College of Music. I had the experience to share and learn with important musicians, entrepreneurs, music executives and more.  

While on vacation, I achieved a job opportunity and had the chance to work for Sony Music Central America & Caribbean and then I moved to our Regional Office in Miami. I'm currently working as a Director of Business Insights for Sony Music Latin-Iberia. Aside from working with Sony (9+ years), I'm also an active musician and an entrepreneur/consultant. 

I love the music industry, it’s constantly changing and has so many twists and turns that it challenges you to be very observant. Today’s industry really calls on us to create and innovate every day. My main goal is to share my knowledge, interact with musicians/bands and actively participate of all facets of this industry. Data-driven strategies, streaming platforms, digital business models, social media, innovation and creativity are my areas of focus and expertise. 

Want to share something? Ask me anything!   

Thanks for visiting! Gracias por visitar.

Adriana Palma